Hi Khalid and TJ,
Khalid, I rate high your trading comments on kreslik.com. You are a trading guru for me. When you look at the Strategy Builder you say ‘’The system will wipe out your account’’. TRUE.
TJ, I read many post of yours on programming and MC. You are a programming guru for me. When you look at the Strategy Builder you say ‘’You can program (it yourself in) EasyLanguage’’. TRUE
My background is in marketing. When I look at the Strategy Builder I see many commercial opportunities for TSSupport.
We look at the issue from different viewpoints, therefore no compromise can be achieved in this respect:
Let me introduce 2 conflicting marketing terms to you:
1. ‘’to enhance user experience’’. If a producer fails to keep up what the customer wants, the producer might lose the customer (in many cases such a producer will go out of the business). If you have always driven Mazda car and you liked this make, but for some reason decided to switch from a manual gear box to an automatic one and Mazda does not offer automatic gear boxes in their cars, you will buy a Toyota with automatic gear box = Mazda will lose the customer.
If you are a successful discretionary trader and want to try algorithmic trading and you code your strategy but – due to limited programming skills – you will fail to code, e.g. ATR multiplier for a trailing stop, wouldn’t it be nice if you simply clicked your money management wizard built-in the Strategy Builder and let the machine do all the coding for you? 50% of users will do further education on programming and will program the trailing stop by themselves, 50% will go for software that offers them satisfactory user experience and will utilize the time they saved for trading rather than for programming. See my point
![Smile :-)](./images/smilies/icon_smile.gif)
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2. ‘’Disruptive innovation vs. sustaining innovation’’ this term will be a bit complex than the above. Just google this term or find in Wikipedia to get a better understanding.
Let’s assume we are in the back 20 or 30 years and we are producers of photographic films for amateur photo cameras. We are one of 300 producers of such materials in the world. We are doing fine. Clients demand higher resolution? We deliver higher resolution films. They demand colour films? We provide colour films and are happy, so are our clients. We are constantly improving our product (we do sustaining innovation) and think we have done our job well. Do we run our business properly? Most of us will say ‘’YES’’. Of 300 hundreds producers of photographic films there remained only 3 – 5 now. We got killed by a disruptive innovation, i.e. by a digital photography.
Now guys, let’s pretend we are a charting software producers (one of 30, 50, 100 – I have no idea of how many developers of charting and analytical software there are n the world). Clients ask us for an optimization tool? We provide them with it! Clients ask for a play-back utility? We provide them with it. Clients ask for many more additional features? We provide them with it! Do we run our business well? Most of us will say ‘’YES’’.
Clients ask for a STRATEGY BUILDER – should we provide this feature to them? Try to think how the STRATEGY BUILDER could be used as a disruptive innovation (a breakthrough) rather than a sustaining innovation (additional feature) and you will know the answer
Bear in mind two issues while answering this question:
(i) it often happens that a company that devices a disruptive technology goes out of business simply because they committed one silly mistake (e.g. Pandora.com devised a customized radio business and served / serves perfect music, but last.fm based their customized music serving engine on listeners’ generated preferences and therefore succeeded – the business was sold by 3 students for GBP 140). Isn't disruptive innovation fine if done properely? If Strategy Builder concept devised by Tradecision is to be a disruptive technology then it needs to be reshaped into what I call ‘’a reversed strategy builder’’ – sorry for this enigmatic phrase.
(ii) the following paradigm that always works in business (no matter of line of your business): when a disruptive innovation comes to life, more than 90% of existing businesses / technologies will go out of the market.
Once again, please try to think of how a different (than Tradecision’s) approach could be used with Strategy Builder and you will know how to kill MC’s competitors.
Khalid and TJ, I do not want to argue with you about trading – I have little to say about this, because I am a newbie in this area. What I merely did was to show Marina a link to a strategy builder with which she was not familiar with.
I am, like you, a supporter of MC. But from my non-trading point of view a chasing of competitors with adding additional features is okay but only for short-term. In a longer term this chase will be fruitless when a disruptive innovation comes.
Is adding the modified Strategy Builder just a chase for additional features? I personally believe that Strategy Builder, after reshaping, can be a long-term asset for MC / can be a disruptive innovation.
Regards